Marketing communications Essay Example | Topics and Well Written Essays - 2500 words

Marketing communications - Essay Example So now there is a desperate need to introduce, develop and implement various marketing communications tools in order to cater for the needs and influence the buying patterns of this ‘average bloke’ group. For any marketing plan to be successfully implemented, we first need to evaluate all possible communication tools and methods to promote the product. Next we need deduce what communication tools would best work for the product, and influencing the consumer to the maximum potential as well. Although women aged between 30 to 50 years are properly segmented and targeted, this is not the same for men of the same age group. First we need to construct a profile for the ‘average bloke’, defining their traits and personality characteristics. ‘Average Bloke’, tend to purchase based on their experiences. They buy the product based on quality mostly, and can easily compromise over quantity. Average bloke don’t waste time in buying a product, and wi sh to acquire the maximum information about a product in the least amount of time. Furthermore, average bloke recommend purchase decision based on WOM (Word Of Mouth), which is mostly preferred from family members and friend’s circle. Average bloke also spend less time on shopping as compared to women of the same age group, hence it can be deduced that for the average bloke time is of value. And if the purchasing time is less, the amount of satisfaction derived is the greatest. Average bloke, mostly feel that marketing strategies are just aimed at fooling the consumers into buying a useless product, hence the campaigns used to influence them should portray traits of sincerity, devotion and loyalty towards the consumers. Lastly we can also induce into the profile that average bloke require a strong, lasting and rational relationship with the brand, not just a temporary one. Marketing strategies consists of the marketing mix, which

Shell Canada Essay Example | Topics and Well Written Essays - 1000 words

Shell Canada - Essay Example The company specializes in the production and sale of a number of products including natural gas, crude oil, solvents, diesel fuels, gas, ethane, butane, asphalts, propane, lubricating oils, greases, sulphur, gasoline and natural gas liquids, just to name but a few. Shell also provides a number of services which include refining, marketing, and transporting petroleum products (Shell Canada Limited, 2007). Value chain Shell’s value chain refers to all the activities that take place in the company with the aim of increasing customer satisfaction while managing cost of production effectively. In this regard, Shell has three key value chain components, including fuel supply, customer support, and maintenance. As such, once the petroleum products have been produced, Shell ensures that they are transported to the customers efficiently and timely. In addition, the company has an efficient customer support team whose mandate is to ensure that customer’s demands are met. The maintenance component of Shell’s value chain is concerned with ensuring that the plant and transport facilities are in good condition to enhance the production and supply of products to the customers (Shell Canada Limited, 2007). Competitors Shell Canada operates in a very competitive business environment. In fact, most of its strategies are aimed at ensuring that it competes favorably with other players in the industry. Currently, Shell Canada has three major competitors, which include Imperial Oil Limited, Suncor Energy Inc., and Canadian Natural Resources Limited. This company poses the greatest threat to Shell Canada in the oil industry (Shell Canada Limited, 2007). ... ive strategy The management of Shell Canada understands that, for the company to gain competitive advantage of its main rivals, it must improve the quality of product and service delivery to its customers. In this regard, the company focuses on the production of quality petroleum products that suit the needs of its customers. The company has also focused on the delivery of best customer service by establishing a customer support department that handles all customer queries and problems. In addition, the company intends to have a wide outreach by exploring and producing petroleum products in other countries. This will help increase its customer base, thereby according it a competitive advantage over its rivals. Further, the company is in the process of designing the most modern technology that will enable it conduct deep-sea exploration as a means of moving ahead of its competitors. At the same time, Shell intends to adopt a technology that will enable the company produces petroleum i n an environmental friendly manner. The company believes that reducing environmental pollution will enable it explore several markets without resistance from the governments and the locals (Shell Canada Limited, 2007). Q#2. The world has experienced rapid technological advancements over the past few decades. The new technological have had a huge impact in most business operations. In fact, no single company can compete favorably in the present business environment without the integration of technology. The same applies to Shell Canada, whose competitiveness depends on how well it introduces and uses technology. Currently, Shell can benefit significantly by introducing a number of technologies in its business operations. ERP Firstly, the implementation of ERP technology can be of huge

Medicare and Medicaid Reimbursement to Providers Essay

Medicare and Medicaid Reimbursement to Providers - Essay Example In addition to accurate information, information technology plays a vital role in making Medicare and Medicaid reimbursement process easier and faster. Offices have medical billing software that automatically compile, enter, and format universal outpatient billing claim form; however, changing information technology alone cannot sustain an ease of access in obtaining and sharing health information in the Medicare and Medicaid process, particularly organizational changes about payment. Therefore, this paper will discuss how the organization can have a better payment and communication system through suggesting a constant associate that would deal with the provider’s need for information and designating a certain time frame to receive the payment. The Proposed Change History of the organization and the need for change. The history of the Centers for Medicare and Medicaid Services began when the Medicare and the Medicaid programs were signed into law on July 30, 1965 by President Lyndon B. Johnson. It was then subjected to legislative change by George W. Bush on December 8, 2003 and became the Medicare Modernization Act which has added an outpatient prescription drug benefit to Medicare (Centers for Medicare and Medicaid Services, 2012, n.p.). ... In addition, it reflects that the comprehensive health reform focuses on a new model for broader payment and delivery system. In relation to the proposed change, the author thought that the organization can have a better system in place when there is a certain time frame to receive the payment and when the same associate communicates information every time a provider calls in to get information about payment, instead of dealing with other associates to start over from the beginning. Assessment revealed that the organization has the need for change to broaden the payment and delivery system and improve care coordination between providers, associates, and settings. Organizational and individual barriers. The presence of individual and organizational barriers hinders the provision of a timely and appropriate Medicaid and Medicare services. Individual barriers include attitudes, knowledge, beliefs, culture, and training of providers and patients while organizational barriers include fina ncing or payment policies (Mauch, Kautz, & Smith, 2008, 11). Receiving reimbursements under Medicaid and Medicaid must be in line with the payment structures, billing methods, state business customs and federal laws and regulations. Under the federal law, there are 12 services which were mandated to provide as a condition of participation in the Medicaid and Medicare program (Mauch, Kautz, & Smith, 2008, 11). It is the State which has the influence towards organizational payment policies and thus, may contribute to the success or failure of the proposed change in the reimbursement process. Restrictions on same-day billing also impede Medicare and

Needs Assesment Essay Example | Topics and Well Written Essays - 1500 words

Needs Assesment - Essay Example The researcher also gave a proper action plan using which the company can get the problems solved. NexGen IT Services Company provides different types of IT services to the people living in and around New York. Some of the main business areas of the company include software development, network management, database development and management, and IT consultation. The company develops different kinds of software applications and makes them available in market for customers. The company also developed software products based on customers’ requirements. Along with software development, the company also develops database applications based on new technologies. Network management is another specialty of NexGen IT Services Company. Moreover, the company also provides IT related consultation to its customers. The current situation of the company is not up to the standards as the company is loosing its grip over its market share, as well as position it had achieved in the market based on te quality if its products and services. The two main reasons behind this situation are: â€Å"Employee turnover is the process of replacing one worker with another for any reason† (Beam, n.d.). High employee turnover means that the company is not able to retain its employees. It is a fact that experienced employees yield higher levels of productivity as compared to employees who join a company as fresh employees. The reasons behind high employee turnover ratio are usually improper employee recruitment and lack of a proper incentive plan. When I inquired the managers of NexGen, I came to know that they had started hiring less experienced employees in order to cut down the cost of retaining experienced employees. They also took this step as the result of resignations from their key employees. However, this strategy of the company is proving unsuccessful because new

Net Cash Flow Task 2 Coursework Example | Topics and Well Written Essays - 500 words

Net Cash Flow Task 2 - Coursework Example However, the Net Present Value is very low. There are two reasons why Person K should not invest in a project with such a low NPV. The first is that other projects are likely to be available in the market that can give a higher NPV. Investing in this project has an opportunity cost equal to the return obtainable from those projects. Secondly, such a low NPV would leave little room for risks, and would be extremely sensitive. For example, if the expected sales fall by 10%, the project might show a negative NPV. Hence it is not advisable to invest in this project. Answer: The IRR for the project is 13.31%, which is higher than the cost of capital by 1.31%. For reasons similar to those advanced in the case of recommendation based on NPV above, the recommendation is that Person K should not invest in this project a) Rationale for recommendation: The IRR for the project is 13.31%, which is just marginally higher than the cost of capital. If Person K had an unlimited amount of money to invest, this project would qualify for investment. However, in a situation where there is a limited amount of capital to be invested, the returns should be maximized, and investing in low yielding projects would deprive Person K of the opportunity to invest in alterative high yielding projects. Secondly, the sensitivity of the project to variations in the assumptions would be very high, and small changes in the assumption would upset the entire calculation. Answer: Internal Rate of Return is the rate at which the Net Present Value becomes equal to 0. Accounting Rate of Return is the average net income from the project divided by the investment. Conceptually the two figures are very different. Internal rate of Return considers the actual cash flows, including the initial investment, whereas Accounting Rate of Return considers the Profit for each period after charging depreciation on the assets procured with the initial investment. Secondly, Internal Rate of

CHURCH VISIT - WESTMINSTER ABBEY IN LONDON Essay

CHURCH VISIT - WESTMINSTER ABBEY IN LONDON - Essay Example There are four large statues of Moses, St. peter, St Paul and another of king David on either side of the alter which give the whole building a serene feeling of holiness. The pulpit where the sermon is conducted is made of gilded wood and from where the sermon is conducted on Sundays. As I walked the length of the abbey, I reached an entrance on the end where the evensong is conducted. There is where I met vergers, who looked as though they were on guard duty at the door, but when I asked them about the evensong, they let me in pleasantly and gave me a program which explains the service; they also added my name to the list of people to sit in the quire. From their on, I just watched what other people were doing and copied them. We were then later issued with pamphlets with the week’s services and music along with the evensong service sheet; which basically tells one when to stand and sit or when to respond. The service then soon began when the whole congregation was signaled to arise in the singing of the poem Tallis in manus tuas, Domine (after Thomas Tallis). The poem was also in the pamphlet issued to the rest of the congregation and soon, I was in rhythm with the rest of the congregation in the recitation of the Tallis in manus tuas, Domine (Tallis, pg 89). Soon after, we completed reciting the Tallis in manus tuas, Domine the preacher who had been seated at the alter came in to the pulpit and gave a brief reading from the Bible only and excluded a sermon. After the reading, the choir which mainly consisted of around thirty boys who were seated at the quire and wore red robes, arose and what followed left me speechless. The boys’ singing of Purcell Lord, how long wilt thou be angry was really the most wonderful thing I have ever heard (Tallis, pg 112). Just like me the rest of the congregation was left also wanting for more. I guess its one of the major reasons why the

The Island of Human Nature Essay Example for Free

The Island of Human Nature Essay When Lord of the Flies was first released, William Golding described the novels theme in a publicity questionnaire as an attempt to trace the defects of society back to the defects of human nature. (Kennard) Since the island is a microcosm, Golding uses it to reflect our world and give comments on it and his view of human nature. In the novel a group of children are stranded on an island when their plane crashes. The freedom of having no parents while living in a society that does not enforce rules and laws are eliminated. In this novel William Golding uses the objects, characters, and setting show that what happened in the story is just not a story; they help prove the author’s belief that humankind is savage. Each character signifies an important idea or theme from our world, and the statement he makes about human nature is that mankind will turn savage for supremacy. As the novel is an allegory, each character is symbolized clearly as someone in our society. â€Å"Piggy could think. He could go step by step inside that fat head of his, only Piggy was no chief. But Piggy, for all his ludicrous body, had brains (Golding, 71). † Piggy is the scientific and intellectual aspect of society. He is a thinker, philosopher and someone who always advises for good. Similarities to Albert Einstein can also be seen in Piggy, because people did not care that he thought the atomic bomb was a bad weapon just like no one cared about what Piggy said or did. Another main character, Ralph, is like Franklin Roosevelt, who could not stop World War Two from breaking out. He signifies the confused that are always uncertain in the recognition between good and evil: The failure of the island society comes about because of an innate tendency towards violence in the boys. Golding is, then, in opposition to the romantic notion of noble primitives knowing the distinction between good and evil. Human beings are not innately innocent, so human progress is unlikely. (Kennard) When the kids on the island are confronted with a choice between reasons civilizing influence and animalitys self-indulgent savagery, they choose to abandon the values of the civilization that Ralph represents. Ralph in Lord of the Flies also represents democracy and is responsible. He is the politician who relies on social order and government, and his political failures show that he cannot oppress the evil within the other boys. One of the most influential boys whose evil Ralph cannot control is Jack. Jack is a symbol of Adolph Hitler. He is a crazy leader who killed many people because he wanted dominance. ?Like Hitler, Jack is a dictator; he is ignorant. Jack is the hunter who is consumed by his own fear and the greater force of his own capacity for evil. Roger is even worse than Jack, even though he is not like that from the beginning. He is similar to Satan or even Dr. Mengele who was Hitler’s worker and did horrific operations on people. Roger is cruel and has gone far beyond from being a savage because he purposely, with a sense of delirious abandonment, leaned all his weight on the lever, resulting in Piggy’s death. Struggles between moral conscience and a heart of darkness are symbolized in the conflict between Ralph and Jack. That also represents the struggle between the forces of civilization and anarchy. The tussle between Jack and Ralph for leadership is the allegory of our political leaders who always fight and kill for the sake of control. In the same way that the way the boys are being lead astray by Jack, the leaders of our world take advantage of the masses. The impulses and the behavior of the boys are those of adults. Like adults, he boys realize that the only way that they will keep everyone alive and safe is through rule, yet the frustration of living apart from society tempts many boys to unleash the evil inside them. At last, when no one follows order anymore, the boys hand themselves to bestiality and surviving becomes a combat in between the two tribes. This same choice is made constantly all over the world, all throughout history — the source of the grief Golding sought to convey. â€Å"Lord of the Flies is concerned with the fall of man to savagery with the loss of innocence. † (Kennard) He places supposedly innocent schoolboys in the protected environment of an uninhabited tropical island to illustrate the point that barbarity is not confined to certain people in particular environments but exists in everyone. William Golding shows that the smallest boys acting out, in innocence, is the same as the cruel desire for mastery shown by Jack and his tribe while hunting pigs. The adults waging the war that stranded the boys on the island in the first place are also enacting the desire to rule others. Many aspects of Lord of the Flies can symbolize the struggle for command. Our world is very fertile like the island, but in their ambition to get the supremacy the leaders destroy this world just like the boys who burn the whole island to ashes without realizing that they are destroying their own means of survival. The division of the boys in litluns and biguns is the allegory of the classes in our world. Litluns symbolize the common people, while the biguns are the metaphor of the ruling, powerful and political classes. The island on which the boys find themselves is allegorically our world in miniature. Lord of the Flies was driven by Goldings consideration of human evil, a complex topic that involves an examination not only of human nature but also the causes, effects, and manifestations of evil. Each character signifies an important idea or theme from our world, and the statement he makes about human nature is that mankind will turn savage for supremacy. Golding addresses these topics through the intricate allegory of his novel.