Marketing in the Information Age for Specialty Record Music Store Research Paper

trade in the Information Age for Specialty Record Music Store - Research Paper warningThere exists a music store on Queen Street West in Toronto containing motion based CDs, records and DVDs. The collections are based on the cultural interests of the sell owners. The store does not have whatever online front end. Store enjoys reasonable amount of foot fall. But, due to the unorganized nature of the shop very fewer people actually buy the collection. As a matter of fact many people decompose to locate the desired music collection due to unorganized nature of the shop. Due to the lack of online social movement and hence losses customers to larger firms like HMV. The store owner in addition has 50% ownership of a local bar that specializes in in-house music.Based on the above the background thee study looks to provide a proposed selling diagnostic plan. The plan includes the used of strategic and marketing concepts like AIDA model and SWOT abridgment. The study also focuses on social media and viral marketing conceptsBased on the back ground of the study and the SWOT analysis it can be understood that the shop has entered in to a viscous circle. Customers are visiting the shop but due to the organized nature of the shop, people are losing interests, People are switching to another(prenominal) firms like HMV through the online medium. Add to that the firm has no online presenceThe first step towards making the digital presence is to have a website. As mentioned earlier having a crinkle without a website is like having a business without face. If the store owner does not have the expertise, then it can be outsourced to any SEO company